MARKEDSUTVALGET FOR REIN
BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO
  • NORWEGIAN_DESIGN_COUNCIL
    NORWEGIAN_DESIGN_COUNCIL

The hero of the mountains

The Market Council for Reindeer meat represents the reindeer meat industry across Norway. We worked with the council to develop a brand identity that would communicate a natural, authentic and tasteful proposition which would then form the basis of all communication for the promotion of reindeer meat.

MARKEDSUTVALGET FOR REIN

HAND DRAWN TYPOGRAPHY

MARKEDSUTVALGET FOR REIN
MARKEDSUTVALGET FOR REIN

We partnered with the council to develop a brand identity that would help communicate a natural, authentic and tasteful proposition, raise awareness and establish trust, and would form a cohesive foundation for all future communication promoting reindeer meat.

MARKEDSUTVALGET FOR REIN
MARKEDSUTVALGET FOR REIN

We created a distinctive logotype that takes the classic detail of an uppercase serif and gives it the motion and distinction of a contemporary flourish inspired by traditional Sami folk art and reindeer antlers. Set alongside the images of the deserted yet majestic landscape of Finnmark’s mountains and a limited colour palette, the the brand identity achieves honesty, purity and nearness.

MARKEDSUTVALGET FOR REIN