PRONTO PIETRO/SELECT FLAVOUR
BRAND REDESIGN / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO

Real Italian Gelato

Pronto Pietro is a gelato brand from Select Flavour AS that takes pride in its no-shortcut approach to creating products. It is committed to remaining additive-free and dedicated to the search for the finest ingredients, sourcing hazelnuts from Piemonte and pistachios from Bronte.

PRONTO PIETRO/SELECT FLAVOUR

LOGOTYPE – HAND DRAWN TYPOGRAPHY

Inspired by classic Italian gelato signage and the creative nature of gelato-making we created a visual identity of typographical contrast. We worked together playful flourishes of hand lettering, the bold modern forms of a condensed sans-serif and the legacy of a serif. Deep blue and bright colours deliver striking and immediate impact and flavourful character.

PRONTO PIETRO/SELECT FLAVOUR