Egge Gård has over three hundred years of experience growing fruit, harvesting vegetables and juicing berries on their land in Lier, Norway. It has fostered lasting traditions and furthered cultivating knowledge over 11 generations. This continues in the hands of Marius Egge and in the launch of Egge Spirits, a new vodka and gin. Egge Spirits are made from the pristine waters of Øksnebekken, which have been filtered through the unique geology of the moraine ridge, and are infused with Juniper berries picked from the forests on the Egge farm.
We worked with Egge Gård to develop a distinctive visual identity and packaging design that balances a bold and striking modernity and shelf presence with a hand crafted detail and an authentic sense of significant heritage and a continuing legacy. This was achieved in the modern stacked and stepped typesetting of a traditional serif of small crafted details, and in the use of heavy horizontal lines. inforces brand credibility.