Lofotlam raises its lambs on the sea salt-infused grass and herbs of Lofoten’s mountains. As one of Norway’s ﬁnest food treasures Lofotlam products are protected by the Designation of Origin, an initiative that guarantees authenticity.
LOGOTYPE – HAND DRAWN TYPOGRAPHY
We developed a new visual identity and packaging design for Lofotlam that establishes a strong sense of provenance and expresses the unique quality of its lamb. This was done using photography that captures the unspoilt natural beauty of the area, complimented by a compelling storytelling detail on front of pack. Serif typography and a black and gold colour palette provide contrast to photography and layers the design with a traditional high quality.