Grønne Folk is a range of products run by a passionate group of chefs and gardeners. Their range of additive-free vegetarian side dishes, created from natural herbs and vegetables grown in their own nursery on the small Norwegian island of Frosta, are gently cooked to preserve nutrients and secure the best possible flavour.
We worked with the team at Grønne Folk on brand creation, strategy and positioning, which then formed the basis of a distinctive and modern visual identity.
By juxtaposing the crafted qualities of hand lettered logotype, hand drawn typeface and a personable logo, alongside bright solid colour and geometric die cut windows, our design balances modern and strong shelf presence with a crafted typographical expression that conveys individuality, care and quality.
LOGOTYPE – HAND DRAWN TYPOGRAPHY