We believe in storytelling. In order to be perceived as interesting, relevant and unique,
the brand needs to communicate in a distinctive way that engages and attracts attention.
We use our Concept Wheel:STD as a foundation for ideas generation. The process
emphasizes the examination of nine different conceptual opportunities. All key design
variables are considered: naming, logotype, storytelling, graphics and packaging.
By continuously forcing ourselves to search for the right compelling idea,
we aim at creating design innovation that adds substantial value and sales.