Yoplait Safari was relaunched on May 1st with a revitalised design and a new claim, ”100% natural without E-numbers”. A thorough exploration of the design opportunities resulted in a simplification of the existing Safari illustrations and flavours, maximising shelf impact and attracting increased attention from children. The result so far: A market share increase from 20,5% to 23,7% after relaunch (source: Nielsen).
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