Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.
The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.
(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)
See the packaging for Yoplait here.