Dent oi…så store is a huge success for Brynild Gruppen. The product was launched in 2010 and soon became one of the most popular lozenges among young people. The design is simple but engaging, and the name of the product emphasizes the greatest product advantage in an amusing way (they are, in fact, quite big).
There are now 3 different flavours on the market, each of them in a bright and distinct colour, making it easy for consumers to recognize their favourite.
Click to see our work with Dent.