We are proud to announce that Meny has today, 11.11.11, reached their goal of implementing a new visual identity in its 150 stores. The comprehensive retail concept, developed by Strømme Throndsen Design, included the development of in-store navigation, price and promotion design, fresh area and category communication, as well as exterior design and much more.
The new design has a fresh inspiring and light look, creating a positive atmosphere that enhances the shopping experience, in conjunction with the attitude of the friendly, knowledgeable staff. The price and promotion navigation system uses a highly visible red price promotion layout and an orange, fixed low price layout, increasing the awareness of everyday low prices. The category and fresh area communication increases the awareness that MENY is the expert in fresh meat, fish, bread and bakery items, giving life to the Meny slogan, "you get so much more".
Meny is the largest supermarket chain in Norway, with stores offering consumers a wide and tempting selection of over 12.000 products, focusing especially on fresh produce and fixed, low prices.
Click here to view our work for Meny.