Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range. The objective was to increase the shelf impact and communicate the “natural” taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all.
See the project here.