As part of our continuing relationship with Fjordland, we were commissioned to rebrand their range of fresh sauces and vegetable accompaniments. The objective was to increase the perception of great taste and natural ingredients, aiming to generate new growth in two increasingly competitive categories.
The design consists of a series of hand drawn and watercolour illustrations, a script logotype and bold typography to visualise the quality of the ingredients. The colour palette is bright, light and natural with key tones to clearly differentiate the individual varieties. A spacious layout allows the good, wholesome and honest ingredients to be the hero of the brand and give the product significant shelf impact.
See the packages here.