Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!
Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain.
See some of the work for Jacobs Utvalgte here.