Jens Eide is a down-to-earth, local butcher from Lillesand. Strømme Throndsen Design has developed brand strategy, logo, identity and packaging design and was present at the Design Award event held in Oslo April 18th 2012.
The jury highlights the following: Here, a small southern Norwegian producer has used design as an aid to convey its knowledge of meat in a solid way. The craftsmanship is easily visible in a category dominated by big industrial brands. The packaging, which is completely honest and straightforward, exudes quality and passion. Here, the client and designers have been brave and developed a design unlike that of other local food producers. The profile text tells the story of skilled quality craftsmanship in an honest and charming way, and the inside reveals ruthlessly clear photos of the food.
See our award-winning work for Jens Eide.