As a small and innovative dairy, Q-Meieriene aims to make life easier and better for people. After listening to consumers, in 2011 Q-Meieriene developed and launched a new container with a screw cap for its sour cream and then in the autumn of 2012 a new bottle with redesigned seals for improved delivery was introduced.

Strømme Throndsen Design has created a fresh, modern design for the packaging that makes use of simple illustrations and clean colours to emphasise the natural, healthy qualities of the product. Customers have responded in a very positive way with an increase in sales of 85% since the new container was introduced in the autumn of 2011. A remarkable success story.

See our redesign of the Q range here.

A double-page spread in Aftenposten on Saturday highlighted the contribution our packaging design makes to the shopping experience of consumers. Packaging that communicates, engages and expresses its personality is important on a shelf that is highly competitive. Get it right and the rewards can be astounding. 

Read the full article (in norwegian) here.

The visual identity for the Market Council for Reindeer meat received Award for Design Excellence yesterday.

The jury highlights the following:
The designers were faced with making some tough colour choices in order to portray the Norwegian plains as they really are: rugged, cold and barren, as opposed to the language of the category which often plays on national colours and local logos. It imbues a sense of the pristine, of cold immediacy, of rugged authenticity. The logo is clean and sharp yet at the same time conveys movement, and is so good that the jury feels it could stand alone. The jury is of the view that this profile will enhance the prominence of Norwegian reindeer meat. The craftsmanship is excellent and its implementation sobering and beautiful to behold.

See the project here.

Strømme Throndsen Design are pleased to announce that we have received 3 Gold Awards in the Graphis Design Annual 2013. The three Gold Awards were presented for both the logo and packaging design for butcher Jens Eide and for the logo developed for Lærdal Grønt fruit farmers.

Since 1944, Graphis has presented a compelling record of the world's most influential work in Design, Advertising, and Photography - art that has demonstrated excellence and determination in overcoming economic, cultural, and creative hurdles in the visual communications industry. 

See our work for Jens Eide and Lærdal Grønt.

Jens Eide is a down-to-earth, local butcher from Lillesand. Strømme Throndsen Design has developed brand strategy, logo, identity and packaging design and was present at the Design Award event held in Oslo April 18th 2012.

The jury highlights the following: Here, a small southern Norwegian producer has used design as an aid to convey its knowledge of meat in a solid way. The craftsmanship is easily visible in a category dominated by big industrial brands. The packaging, which is completely honest and straightforward, exudes quality and passion. Here, the client and designers have been brave and developed a design unlike that of other local food producers. The profile text tells the story of skilled quality craftsmanship in an honest and charming way, and the inside reveals ruthlessly clear photos of the food.

See our award-winning work for Jens Eide.

Strømme Throndsen Design received 3 awards at Pentawards 2011, held in New York on September 29th. Creative director Morten Throndsen and senior designer Eia Grødal were both present at the ceremony and had the pleasure of receiving the Gold Award for Jens Eide, the Silver Award for Lofoten Lyngen and the Bronze Award for Michael's Farm.

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to anyone from any country that is associated with the creation and marketing of packaging.