Klar Tale (Clear Voice) is a new sub-brand from Dent, targeting young adults who want a sugar free,
large and tasty lozenge for fresh breath and a clear throat.

Strømme Throndsen Design have created a new and engaging design concept with a corresponding
sub-brand name, inspired by the product's physical attributes. The strong fresh taste of the lozenge
makes people talk and gives a freshness to the mind that helps you express yourself clearly. Might even help certain politicians…

See the packaging for Dent Klar Tale here.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

Dent oi…så store is a huge success for Brynild Gruppen. The product was launched in 2010 and soon became one of the most popular lozenges among young people. The design is simple but engaging, and the name of the product emphasizes the greatest product advantage in an amusing way (they are, in fact, quite big).

There are now 3 different flavours on the market, each of them in a bright and distinct colour, making it easy for consumers to recognize their favourite.

Click to see our work with Dent.

laMote, the renowned hosiery brand, wanted to encourage young girls to buy their tights and leggings in local grocery stores rather than in the established fashion chains.

Strømme Throndsen Design developed the packaging to emphasise the values, trendy, cool, youthful and vital. The result is a design with attitude that brings laMote up to date within the target group, making it more attractive for young girls to buy their accessories in grocery stores.

Here is our latest project for laMote.