The first phase of the Skaugum brand relaunch has been successfully completed, resulting in a quadrupling of sales in the first 3 months. Strømme Throndsen Design developed a new visual identity for Skaugum Cutlery. The new design concept introduces the worlds of Pure White, Urban Black, Passion Red, and Nature Kebony, attracting a new audience to Skaugum and leading to an immediate increase in demand for their classic cutlery.

Skaugum Cutlery was launched in 1946 and its simple, stylish and functional design is highly valued by quality conscious Norwegians.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

Strømme Throndsen Design has developed a unique visual identity for Kavli Moen Gård, including the website kavlimoen.no.

Kavli Moen Gård is a recently opened guesthouse in Eresfjord in the western part of Norway. The farm dates back to 1603, and it was important to convey tradition along with the modern facilities. Eresfjord has beautiful surroundings, and is a perfect place for recreation and outdoor activities. The hosts Olise and Bjørn Cameron Alexander are both master chefs and take pride in serving special meals, mainly based on local produce. Congratulations from Strømme Throndsen Design on the opening!

See our identity for Kavli Moen Gård.

As part of our continuing relationship with Fjordland, we were commissioned to rebrand their range of fresh sauces and vegetable accompaniments. The objective was to increase the perception of great taste and natural ingredients, aiming to generate new growth in two increasingly competitive categories. 

The design consists of a series of hand drawn and watercolour illustrations, a script logotype and bold typography to visualise the quality of the ingredients. The colour palette is bright, light and natural with key tones to clearly differentiate the individual varieties. A spacious layout allows the good, wholesome and honest ingredients to be the hero of the brand and give the product significant shelf impact.

See the packages here.

Strømme Throndsen Design has worked closely with Kavli since 2009. The mutual aim has been to consolidate Kavli’s No. 1 position in the cheesespreads sector and to ensure its future success as the leading supplier to both consumers and retailers.

Strømme Throndsen Design and Kavli have been developing three strong initiatives:

1. Refreshing the Kavli Favourites –the primary flavours targeting families.
2. Revitalization of the Kavli Magerost – focusing on the female market.
3. A new line of cheesespreads with stronger flavours – specifically for adults.

Strømme Throndsen Design has redesigned the Kavli logo and developed designs for the three product lines. The result is a strong, broad and distinctive portfolio that stands out on the shelves, making it easier for consumers to find their favourite.

Click to see our packaging work for Kavli.

Dent oi…så store is a huge success for Brynild Gruppen. The product was launched in 2010 and soon became one of the most popular lozenges among young people. The design is simple but engaging, and the name of the product emphasizes the greatest product advantage in an amusing way (they are, in fact, quite big).

There are now 3 different flavours on the market, each of them in a bright and distinct colour, making it easy for consumers to recognize their favourite.

Click to see our work with Dent.