A double-page spread in Aftenposten on Saturday highlighted the contribution our packaging design makes to the shopping experience of consumers. Packaging that communicates, engages and expresses its personality is important on a shelf that is highly competitive. Get it right and the rewards can be astounding. 

Read the full article (in norwegian) here.

The visual identity for the Market Council for Reindeer meat received Award for Design Excellence yesterday.

The jury highlights the following:
The designers were faced with making some tough colour choices in order to portray the Norwegian plains as they really are: rugged, cold and barren, as opposed to the language of the category which often plays on national colours and local logos. It imbues a sense of the pristine, of cold immediacy, of rugged authenticity. The logo is clean and sharp yet at the same time conveys movement, and is so good that the jury feels it could stand alone. The jury is of the view that this profile will enhance the prominence of Norwegian reindeer meat. The craftsmanship is excellent and its implementation sobering and beautiful to behold.

See the project here.

Strømme Throndsen Design has developed new logos and packaging designs for two Aquavits that have recently been launched by Gilde. They are sure to be a perfect accompaniment to two classic Norwegian Christmas meals. Gilde Ribbeaquavit works exceptionally well with traditional pork steak, while Gilde Smala Dram, being slightly more spiced, compliments the West-Norwegian speciality of pinnekjøtt superbly.
God Jul!

Click here to see our newly designed Gilde Aquavits.

Strømme Throndsen assisted Fjordland in developing a revitalised design concept for the Yoplait, Naturlig lett yoghurt range and had the pleasure of receiving the Silver Award for the work at the Pentawards 2012 ceremony held at InterContinental Grand Opera in Paris last night, on October 4th. 

The down-to-earth rustic look with front graphics printed on the backside of the cardboard, makes it a highly differentiating design. 

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to anyone from any country that is associated with the creation and marketing of packaging. 

See our award-winning work for Yoplait.

Jens Eide is a down-to-earth, local butcher from Lillesand. Strømme Throndsen Design has developed brand strategy, logo, identity and packaging design and was present at the Design Award event held in Oslo April 18th 2012.

The jury highlights the following: Here, a small southern Norwegian producer has used design as an aid to convey its knowledge of meat in a solid way. The craftsmanship is easily visible in a category dominated by big industrial brands. The packaging, which is completely honest and straightforward, exudes quality and passion. Here, the client and designers have been brave and developed a design unlike that of other local food producers. The profile text tells the story of skilled quality craftsmanship in an honest and charming way, and the inside reveals ruthlessly clear photos of the food.

See our award-winning work for Jens Eide.

In beautiful surroundings and with Pascal himself present, Strømme Throndsen Design had the great pleasure of creative cooking with the chef and his team, followed by an excellent dinner.

Pascal Dupuy, the French "chocolatier" living in Norway, was recently voted the World's second best chocolate maker by the Club des Croqueurs de Chocolat. Quite an achievement! Pascal started as a confectionery, offering a wide selection of chocolate, tasteful cakes and French pastries.

All in all a fantastic evening combining creative skills and social dining - and renewing the motivation and work spirit to do our utmost in creating beautiful and effective designs for both existing and new clients in the coming year.